51ÁÔÆæ logo on gradient background

51ÁÔÆæ Unveils Bold New Branding

51ÁÔÆæ (51ÁÔÆæ) is excited to announce the introduction of a bold, new brand consisting of an updated logo mark and colors as well as a mascot. Established nearly 13 years ago, the 51ÁÔÆæ brand has served as a visual representation of the College’s mission and commitment of empowering students to succeed by providing affordable and accessible education to advance the local and global workforce. 

A strong brand sets 51ÁÔÆæ apart differentiating it from other higher education institutions, keeping it visible and top-of-mind. The refreshed brand communicates the College’s fearless commitment to its core themes including student success, instructional excellence, and community connections.

51ÁÔÆæ new logo rationale graphic
new brand rollout timeline graphic

New Brand Assets

51ÁÔÆæ's new updated brand guide is now available!

For 51ÁÔÆæ employees, new brand assets and the brand guide are also available on my51ÁÔÆæ under the . Please be sure to review the provided guidelines on my51ÁÔÆæ for appropriate usage

Additional resources, tools, and templates will be made available in the coming weeks as they’re completed. Continue to visit the Resources page on my51ÁÔÆæ for the most up-to-date information.

Questions? Contact communications@cwi.edu.

#beBOLD

As 51ÁÔÆæ rolls out a new brand, join the adventure and chronicle the journey on social media. Add #beBOLD and #mighty51ÁÔÆæ as you share posts on , , and .

new brand social media graphic

News

abstract background image with question mark

In finalizing development of the 51ÁÔÆæ Otter, the College is seeking input from the 51ÁÔÆæ community on the mascot’s name and design. Tell us what you think by Friday, May 27!

Read more about Final Mascot Survey Now Open
Otter in grass by a river

In continuing the mascot research development, it is now time to bring the otter to life with a name! Participate in the Mascot Naming Survey by April 8.

Read more about What’s in a Name?
photo of an otter

Share your input and opinions on a name and design of the College’s official mascot, the otter. Take the survey by Jan. 28.

Read more about Help Us Design 51ÁÔÆæâ€™s Future Mascot
51ÁÔÆæ's new logo mark

Moving into the new year, 51ÁÔÆæ (51ÁÔÆæ) is excited to announce the introduction of a bold, new brand.

Read more about 51ÁÔÆæ Unveils Bold New Branding
51ÁÔÆæ brand survey

51ÁÔÆæ is using a survey to gather feedback on a new logo and color palette as the College develops a new brand.

Read more about 51ÁÔÆæ Seeking Input on New Brand
Brand champions discussing logo concepts

Watch for upcoming next steps as work on 51ÁÔÆæâ€™s new brand continues despite an adjusted timeline.

Read more about Development on 51ÁÔÆæâ€™s New Brand Continues
51ÁÔÆæ logo

The College's Board of Trustees announced the official 51ÁÔÆæ mascot will be an otter during their meeting on Tuesday, Dec. 17.

Read more about 51ÁÔÆæ Board of Trustees Announce Mascot
What mascot options do you prefer?

The College is conducting a survey to collect your input on mascots that will be recommend to the Board of Trustees.

Read more about Final College Mascot Survey
The College is conducting a survey to discover the most appealing qualities and characteristics desired in a mascot.

The College is conducting a survey to discover the most appealing qualities and characteristics desired in a mascot.

Read more about College Conducts Mascot Survey
Students in front of the Nampa Campus Academic Building.

It’s been 10 years – time for a brand refresh! Get involved by taking an online survey and participating in a focus group.

Read more about Tell Us What You Think