51ÁÔÆæ

To provide guidelines for the coordination and protection of 51ÁÔÆæ's (51ÁÔÆæ) graphic images, including but not limited to its word marks, logos, seals, symbols, letterhead, publications, signs and video productions, which identify or represent 51ÁÔÆæ to an external audience.

Applies college-wide to the creation and dissemination of any documents, materials, or communications that are intended to identify or represent 51ÁÔÆæ to an external audience.

Policy

51ÁÔÆæ strives to ensure that the images it portrays to the community and other external audiences are consistent and accurately depict the mission of the institution. Accordingly, this policy sets forth guidelines for visual and verbal images intended to represent 51ÁÔÆæ. These guidelines should also serve to protect against the unauthorized use of 51ÁÔÆæ’s marks, logos, seals, symbols and other proprietary identifiers. 51ÁÔÆæ’s Brand Style Guidelines explain 51ÁÔÆæ’s policies in effect for the use of 51ÁÔÆæ graphics, such as its logo and seal. The Brand Style Guidelines also describe the requirements for appropriate 51ÁÔÆæ identification in 51ÁÔÆæ publications, advertising, electronic messages and other communications representing 51ÁÔÆæ to external audiences.

Guidelines

• Departments and individuals may only use 51ÁÔÆæ trademarks as permitted by this policy and in accordance with 51ÁÔÆæ’s Brand Style Guidelines.
• Official communications should include 51ÁÔÆæ’s logo and applicable branded elements.
• College photography and multimedia assets as well as media releases are the responsibility of 51ÁÔÆæ’s Marketing and Communications Department. Assets made available through the College's digital asset management system may be used for department and individual materials. Communications representing 51ÁÔÆæ to internal and external audiences must be in accordance with 51ÁÔÆæ’s Brand Style Guidelines and 51ÁÔÆæ’s Communication policy. All other use of assets is limited to official 51ÁÔÆæ publications unless prior approval is obtained.
• Alteration of 51ÁÔÆæ’s trademarks is prohibited.
• Departmental logos and other sub identity marks should follow the Brand Style Guidelines.
• 51ÁÔÆæ’s trademark policy is applicable to all forms of media including electronic media, such as 51ÁÔÆæ’s web and social media sites.
• 51ÁÔÆæ’s name or trademark may not be used in any way that could cause confusion or imply an endorsement of any product or services.
• Any use of 51ÁÔÆæ’s name or trademarks on merchandise must follow the Brand Style Guidelines.